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The campaign of political parties for regional elections in 2016
Baierl, Tomáš ; Shavit, Anna (advisor) ; Jüptner, Petr (referee)
This thesis is dedicated to political campaigns in Central Bohemian Region and Liberec Region during regional elections what took place 7th and 8th of October 2016. Both of these regions were chosen as a sample which represents both nationwide parties but also local parties. The author processed vast amount of data, what was lately analyzed and compared. For the research was used content analysis, which enables to code clearly the entering data. Among the examined data were the election formations' election programs, candidate lists (respectively, the amount of local candidates within those candidate lists), election formations' propagation on the social medium Facebook, and a usage of a printed media during the campaign (respectively, how successful was the campaign communication and how different election formations used advertising). This diploma thesis is primarily based on second-order elections. Based on relevant literature were identified several contact points within the campaigns characteristic for this kind of elections. Thanks to a number of research questions, this diploma thesis answers the main aim, which is, if those election formations approached those elections as the second-order elections.
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The Election Campaigning and 2016 Regional Election in the Czech Republic
Huňady, Martin ; Švec, Kamil (advisor) ; Jüptner, Petr (referee)
This thesis analyzes the election campaigns of six parties and movements (ANO 2011, ČSSD, TOP 09, ODS, KSČM, KDU-CSL) and one coalition (SPD-SPO). The aim of the diploma thesis is to analyze the election campaigns before the regional councils, which took place on 7.10. - 8.10.2016. In terms of methodology, qualitative research was applied in the diploma thesis. The first part of the thesis focuses on political marketing, which was used in the regional elections in 2016. The second part of the thesis deals with the campaigns of five parties of one movement and one coalition. Political parties have used various forms of political marketing in their campaigns. Elections to regional assemblies did not have one crucial topic to unify the entire political spectrum. Not even within the opposition was a single unifying theme linking the opposition against the government. Each political party chose its sub-theme. All parties had a centralized campaign. CSSD, KDU-ČSL and TOP 09 had a centralized campaign in part. Political party budgets ranged from 16 to 111 million. The least invested in the SPD-SPO coalition and most of the hnutí ANO 2011.
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Analysis of the anti-immigration movement in the Czech Republic: Blok against Islam and Dawn-National coalition
Pochopová, Nicole ; Charvát, Jan (advisor) ; Brunclík, Miloš (referee)
The current situation in politics is defined by the success of new political parties and movements, which are developed as a result of economic recession combined with European migration crisis. However, can we consider them as extreme right? Are these parties and movements ideologically empty, populist and demagogic or they forming a completely new kind of political groups? This issue interferes with current Western world but also the countries of middle and Eastern Europe. Thus, although it might appear to be a well-known topic, it is worth further research. This thesis is focused on new subjects in the territory of Czech Republic (ÚPD, ÚNK, SPD, BPI, BPi, IMK, 7. Republika, ApČR, ČS). The aim of this thesis is prediction of the future of these subjects in Czech environment and whether or not they could be identified as extreme right. The theoretical framework is extreme right by C. Mudde, the theory of islamophobia by A. Quellien enriched by the view of F. Lopez. Then also the definition of populism by P. Taggart and F. Pianizzo, completed with identification signs by V. Havlík and A. Pinková. In this thesis, quality and quantity content analysis of parties documents, web pages and profiles on Facebook is performed. Also, the author uses semi-structured questionnaires and interviews with chosen...
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The campaign of political parties for regional elections in 2016
Baierl, Tomáš ; Shavit, Anna (advisor) ; Jüptner, Petr (referee)
This thesis is dedicated to political campaigns in Central Bohemian Region and Liberec Region during regional elections what took place 7th and 8th of October 2016. Both of these regions were chosen as a sample which represents both nationwide parties but also local parties. The author processed vast amount of data, what was lately analyzed and compared. For the research was used content analysis, which enables to code clearly the entering data. Among the examined data were the election formations' election programs, candidate lists (respectively, the amount of local candidates within those candidate lists), election formations' propagation on the social medium Facebook, and a usage of a printed media during the campaign (respectively, how successful was the campaign communication and how different election formations used advertising). This diploma thesis is primarily based on second-order elections. Based on relevant literature were identified several contact points within the campaigns characteristic for this kind of elections. Thanks to a number of research questions, this diploma thesis answers the main aim, which is, if those election formations approached those elections as the second-order elections.
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Regional Parties in the Political System of the Czech Republic
Chlupáč, Zdeněk ; Jüptner, Petr (advisor) ; Švec, Kamil (referee)
Czech party system can be described as relatively young compared to other, especially western European party systems. However in these days we can identify a number of regional parties inside it. This work answers the question how we can accurately identify which political entities belong to the group of regional parties in the context of the Czech Republic and which not. Likewise, it brings analysis of the position of these kinds of formations in the Czech political system. The theoretical part deals with the definition of "regional party". It brings several different theoretical approaches, which deal with the definition of that term, and then examines the application of the definition of regional parties to the case of the Czech Republic. In the analytical part, which is a case study, there is defined circuit of Czech regional parties. After that it is presented comprehensive analysis of these subjects on base of official documents of these parties, such as their articles of association, political program etc., as well as statistical data kept in the databases of central government authorities of the Czech Republic and interviews with members of selected regional formations. Particular attention is paid to these phenomena: the circumstances of creation of selected regional parties, as well as...
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Quantitative Analysis of Preferential Voting in Regional Elections in the Czech Republic
Cvejn, Michal ; Švec, Kamil (advisor) ; Jüptner, Petr (referee)
The thesis deals with preferential voting in regional elections in the Czech Republic. The preferential vote has had little effect until recent adjustment of electoral system, which lowered the eligibility threshold from 10 to 5 %, thus making an opening for more important role of voters' preferences. Author makes use of newly available data to assess the impact of the electoral reform. The reform is shown to make a significant, but rather uneven impact across political parties and regions. The effect of preferential vote is largely concentrated among smaller parties and low-size electoral districts, leaving some regions and parties unaffected. Mechanisms that facilitate this outcome are discussed in detail.
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Evaluation of the effectiveness of marketing campaigns
HOUŠKOVÁ, Šárka
The goal of the dissertation called "Evaluation of the effectiveness of marketing cam-paigns" is to describe, analyze, and with usage of Data Envelopment Analyst (DEA) to evaluate certain campaigns. The dissertation describes political election campaigns of certain political party.
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